What works and what doesn’t?

I’m reflecting on how I have spent my time in the last year and what marketing tactics worked and which ones didn’t.

There are some things that I need to no longer spend time on if I want to maximize my ROI.

So, that has led me to create a Stop List.

STOP speaking to audiences that are not filled with my ideal employer client.

STOP paying for someone to send out connection requests on LinkedIn to people who aren’t decision makers for a compensation project.

STOP spending time and money to be a member of organizations that are not leading to sales.

STOP subscriptions that are not yielding efficiencies that reduce expenses or sales leads that convert to revenue.

What are you going to stop doing this year?

#ROI #compensation #humanresources #revenuegrowth #marketing